Wellness tourism: destination Friuli Venezia Giulia

Wellness is confirmed among the tourism trends of 2025: more and more visitors are focusing on their well-being, even on vacation, preferring destinations that offer wellness services, have infrastructures such as wellness centers and spas and have accessible spaces available in which to practice outdoor sports and nature excursions.

Friuli Venezia Giulia, thanks to the wide variety of its landscapes – including snow-capped peaks, coasts, rolling hills planted with vines, rural villages and lively cities, offers multiple options to those who orient their vacations in this direction. Among the various destinations, for example, there is first of all Grado, whose Marine Baths were famous and appreciated already during the Austro-Hungarian Empire; but also Monfalcone, known as an industrial port, has spas already known in ancient times and frequented by the Romans. Moving away from the sea, those who prefer mountain landscapes will find the perfect destination in Carnia, instead, where the waters of the Pudia spring make Arta Terme a complete and unique spa resort.

Wellness tourism will be at the center of the Travel Hashtag event, scheduled for Tuesday 12 November at the Tivoli Portopiccolo Sistiana Wellness Resort & Spa, dedicated to exploring the topic #ItaliaDestinazioneBenessere, the trends and prospects of Incoming tourism with a focus on the potential of the Wellness and Spa segment. The President of the Generali Convention Center Trieste Roberto Morelli will also speak at the event within the panel “Valorizzare e comunicare territori di eccellenza” (“Enhance and communicate the territories of excellence”).